Promotional Ad
PinoyPals mobile app
Bachelor of Design with Honours
Visual Communication Design
PinoyPals, part of the Kabayan promotional campaign, is a mobile app designed to support Filipino immigrants settling into a new country, more specifically here in Aotearoa. This project is inspired by my personal experiences and is driven by the Te Whare Tapa Whā framework. PinoyPals focuses on community building, wellness, and cultural connection. It provides the users access to local events, support groups and other wellness resources. PinoyPals fosters a sense of belonging and addresses the emotional challenges that comes when adjusting to life in a new country as an immigrant.