Coastal Coaxing App Walkthrough
Coastal Coaxing - An app to inspire exploration and enable discovery of Wellington's Coastal Spaces.
Illustrated map of Wellington's City coastline
Live sharing promotion - Showcasing Coastal Coaxing app users experiences within the city space.
Bachelor of Design with Honours
Visual Communication Design
Coastal Coaxing' is an app-based campaign that encourages young professionals in Wellington to escape the city and explore nearby coastal landscapes. Interacting with blue spaces, like the coast, benefits both physical and mental wellbeing. By inspiring outdoor exploration, and helping users overcome barriers to engagement, the project aims to enhance human-to-nature connection and support mental wellness.