A video walkthrough of mobile onboarding and the wider desktop site.
The 'She's Mad!' logo features Hippocrates, the Greek physician and philosopher.
A series of urban interventions placed around Wellington to highlight how many parts of life healthcare myths affect.
The campaign is supported by social media and acts of personal protest.
Bachelor of Design with Honours
Visual Communication Design
'She’s Mad!' is a public awareness campaign that highlights the history of female healthcare. It challenges myths created by (historically male) figures in the medical sector over almost 5000 years, and prompts people to consider their impact on daily life. Design has always been a tool for communication, so with this project I aim to spark conversation between members of the public and help us break away from outdated practices.
Email address
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