Gemma Joy Pledge

Swop

Bachelor of Design with HonoursVisual Communication Design

Homepage of Swop website. Swop is streamlined so that you can shop and trade to your heart's desire with ease.
Website layout
Street poster advertising, shopping by swapping.

Bachelor of Design with Honours

Visual Communication Design
I wanted to design & facilitate a platform for Kiwi consumers to trade secondhand goods as a means to combat overconsumption and achieve personal agency. Swop is designed to be a platform for trading secondhand goods with one easy website. It allows users to clear out things that they don't need, and shop to find new items all at once. The idea for this project grew from my long-standing love for shopping secondhand that has grown into a hobby of its own.

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Exhibition location
Block 12 Level E