Luca McArley

FARRCALL

Bachelor of DesignVisual Communication Design

Farrcall / FARRCALL / n. 
The idea that inspiration in design can come from anywhere even when it seems like f**k all. Including one’s environment, emotions, or abstract concepts.

Bachelor of Design

Visual Communication Design
FARRCALL is a personal project reflecting my growth as a designer during my four years at Massey. I faced challenges like 'Designer’s Block' and doubts about my work, leading to my difficult decision to forgo Honours. This choice allowed me to explore various disciplines, styles, and techniques, ultimately enhancing my design skills. The project pushed me out of my comfort zone, teaching me the importance of adaptability and embracing uncertainty as a pathway to innovation.
Exhibition location
Block 12 Level E